Self-Employment: London vs West Midlands

Comparing self-employment in London and West Midlands using official ONS figures. In 2019, 864,251 people were self-employed in London (18.6% of the workforce) versus 389,314 in West Midlands (14.1%). London has the higher self-employment rate, by 4.5%.

Quick answer

4.5%
higher rate in London
474,937
more self-employed in London
13.4%
UK-wide self-employment rate (Jan-Mar 2026)

Side by side

MeasureLondonWest Midlands
Self-employed people864,251389,314
Self-employment rate18.6%14.1%
Rank by rate (of 12)1st7th
Rank by number (of 12)1st6th
Reference period20192019

Ranks are across all 12 UK statistical regions. The self-employed count and rate are the latest ONS regional figures (2019); the national rate is from ONS EMP14 (Jan-Mar 2026) and is not directly comparable to the regional counts.

Frequently asked questions

Which has a higher self-employment rate, London or West Midlands?
London has the higher self-employment rate: 18.6% vs 14.1% — a gap of 4.5%. Source: ONS Annual Population Survey (2019).
How many people are self-employed in London and West Midlands?
864,251 people are self-employed in London and 389,314 in West Midlands (ONS, 2019). That is a difference of 474,937 people, with London having more.
How do London and West Midlands rank in the UK for self-employment?
Out of the 12 UK regions, London ranks 1st by self-employment rate and West Midlands ranks 7th. Both are measured against the UK-wide rate of 13.4% (Jan-Mar 2026).
Is self-employment growing faster in London or West Midlands?
The ONS regional breakdown reports a point-in-time count and rate for 2019, not a growth rate, so a like-for-like growth comparison is not available from this dataset. What it does show is that London has the higher self-employment rate of the two (18.6%).

Source: Office for National Statistics (ONS), Self-employment by NUTS1 (region) (2019, released 2020-04-17). Survey source: Annual Population Survey (regional, 2018-based weights) / Labour Force Survey (national). Licensed under the Open Government Licence v3.0. Data accessed and verified 2026-06-27.